LoweRiders Identity and Site
Andy Lowe approached me when he needed a logo to put on his business plan for a new bike, skate and snowboard retail store he was opening. His only requirements were that it be red, white and blue, and that it look like "Hot Wheels". After a few evenings watching video of fire and a few evenings in Illustrator hand-drawing and refining the licking flames, the LoweRiders brand was born.
In the months and years that followed, I produced a strong web and email presence for LoweRiders, as well as all manner of ads, stationery, signage, bike jerseys, and everything else a rapidly growing shop needed to market itself and look professional. LoweRiders Bikes & Boards soon moved into a much larger space, and today is one of the area's premier shops. I'm proud of the part I played in making it a success, and smile every time I pass someone wearing a LoweRiders bike jersey out on the trails.